Walla Walla Travel ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website wallawalla.travel and use our services, including our AI-powered trip planning tools.
1. Information We Collect
1.1 Personal Information You Provide
When you book a tour, contact us, or use our services, we may collect:
- Name and contact information (email, phone number)
- Billing and payment information (processed securely via Stripe)
- Tour preferences and special requests
- Communications you send to us
1.2 Information Collected Automatically
When you visit our website, we automatically collect:
- Device information (browser type, operating system)
- IP address and approximate location
- Pages visited and time spent on our site
- Referring website or source
1.3 AI Chat Interactions
When you use our AI trip planning assistant, we collect the questions you ask and preferences you share to provide personalized recommendations. Chat history may be retained to improve our services.
2. How We Use Your Information
We use your information to:
- Process and fulfill your tour bookings
- Communicate with you about your reservations
- Provide personalized trip recommendations
- Improve our website and services
- Send occasional updates about Walla Walla wine country (with your consent)
- Comply with legal obligations
- Detect and prevent fraud
3. Sharing Your Information
We do not sell your personal information. We may share your information with:
3.1 Service Providers
- Stripe: For secure payment processing
- Supabase: For secure data storage
- Vercel: For website hosting
- Google Analytics: For website analytics (anonymized)
- OpenAI: For AI-powered trip planning features
3.2 Winery Partners
When you book tastings, we share necessary information (name, party size, time) with the wineries you're visiting to confirm your reservations.
3.3 Legal Requirements
We may disclose information if required by law or to protect our rights, safety, or property.
4. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Remember your preferences and login status
- Understand how you use our website
- Improve our services based on usage patterns
You can control cookies through your browser settings. Disabling cookies may affect some website functionality.
5. Data Security
We implement industry-standard security measures to protect your information:
- HTTPS encryption for all data transmission
- Secure, encrypted payment processing via Stripe
- Regular security audits and updates
- Access controls and authentication requirements
While we strive to protect your data, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
6. Your Rights
Depending on your location, you may have the right to:
- Access: Request a copy of your personal data
- Correction: Request correction of inaccurate data
- Deletion: Request deletion of your data
- Opt-out: Unsubscribe from marketing communications
- Portability: Receive your data in a portable format
California Residents (CCPA)
California residents have additional rights under the California Consumer Privacy Act. We do not sell personal information. To exercise your rights, contact us at privacy@wallawalla.travel.
European Residents (GDPR)
If you are in the European Economic Area, you have rights under the General Data Protection Regulation. Contact us to exercise these rights.
7. Data Retention
We retain your personal information for as long as necessary to:
- Provide our services to you
- Comply with legal obligations
- Resolve disputes and enforce agreements
Booking records are typically retained for 7 years for tax and legal purposes. You can request deletion of your data at any time, subject to legal retention requirements.
8. Third-Party Links
Our website may contain links to third-party websites (wineries, restaurants, etc.). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies.
9. Children's Privacy
Our services are intended for users 21 years and older (wine tourism). We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.
10. AI and Automated Decision-Making
We use AI-powered tools to provide trip recommendations and answer questions about Walla Walla wine country. These tools:
- Process your questions to provide relevant answers
- Do not make decisions that significantly affect you without human oversight
- May improve over time based on aggregate usage patterns
You can always contact our human team for personalized assistance at info@wallawalla.travel.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The "Last updated" date at the top indicates when changes were made. Continued use of our services after changes constitutes acceptance of the updated policy.
Contact Us
Questions about this Privacy Policy? Contact our privacy team:
Email: privacy@wallawalla.travel
General Inquiries: info@wallawalla.travel
Phone: 509-200-8000
Address: Walla Walla, WA